Some competencies are based on job-level and others are based on your role.
In general, the scope of impact and expected behaviors expands as job level increases.
Drives the framework, strategy, and plans
Develops goals, frameworks, and strategies
Reads and re-reads values and culture docs regularly
Noticeable shift in work habits to better align with values and culture
Exemplifies values and cultures
Coach, advocate, publicly praise team members making steps towards alignment
Maintain high hiring bar, promote writers that align with our values, discuss during 1:1s
Support and coach next generation of Project Managers to uplift, and instill culture
Responsible for team alignment with culture and values
Coach, support, and promote leaders that exemplify culture and values
Strives to learn our systems and produce the highest quality content possible
Demonstrates strong understanding of content research, who the audience is, consistently writes content that is more valuable than any other page Google could show for the keyword
Project / industry SME, participates in relevant social communities, running project meetings, soliciting pitches from other writers connecting topic to audience + revenue drivers, coaching writers, maintaining project about, educating editors on positioning mistakes
Maintaining high quality standards, coaching writers, interfacing with Content Strategist for questions on positioning
Empowering content team, QA editors and ensure team is consistently publishing the most valuable content for every keyword
Responsible for client knowledge transfer between client & Senior Editor, QA Senior Editors
Responsible for quality standards, systems and processes
Champion content quality systems and culture
Consistently integrates variations into contents
Writes compelling metadata balancing keywords, clickbait and social proof
Drives meta strategy, builds content series meta templates, balances selling the click, keyword usage, and social proof
Identifies missed variation opportunities, maintains high standards for metas
Leads on-page optimization training, works with Content Strategist to develop meta templates, QAs editors
Tracks project KPIs, QAs Senior Editors, verifies implementation standards
Drives company wide optimization systems including pre-publishing, post-publishing, conducting experiments and managing roll outs of new processes, tools and systems
Champion a strong SEO culture
Follows and implements instructions successfully
Good understanding of internal link value and of content site map, consistently looks for and finds internal linking opportunities
Strong understanding of internal link value, knows every page of content on the site, identifies missed internal links in-content
Consistent training and importance of internal linking strategy, finds internal linking opportunities editors missed, acts as extra pair of eyes to Project Manager on developing strategy
Designs and PMs implementation of internal linking, trains team, verifies implementation
Develops company wide internal linking strategy, identify and integrates tools into workflow, implementation, and verification strategies
Champion strong SEO culture, hold organization accountable via project metrics
Content operations are the systems, processes, and documents that enable our team to publish hundreds of pages of high quality, naturally ranking pages of content per month.
Follows directions and seeks to understand why
Understands why and begins to notice and voice improvements
Helps senior editors implement small process changes
Consistently keeps a series of process documents up to date
Works with content operations to integrate improved seo best practices into content production processes, verifies implementations
Responsible for a broad range of process docs themselves, and via their team, holds themselves and editors to consistent updates
Responsible for information management systems, building strong process culture
Champion process culture, promote process oriented leaders, hold organizations accountable by dog fooding
Follows directions and seeks to understand why
Understands why and begins to notice and voice improvements
Understanding of Airtable configurations, Notion, Slack, Outlook, and attempts mailbox best practices
Strong understanding of Airtable, demonstrates mailbox best practices
Responsible for SEO tools and reporting systems
Accountable for their teams usage of project management systems, maintaining Zaps,
Identify dependencies, reduce risk, manage backups, pilot new technology, manage system migrations
Hold organization accountable through efficiency and results KPI
Free of punctuation, grammar, syntax and spelling errors
Consistently meets deadlines of 2,500 words per day + revisions
Implements technical writing requirements into first drafts
Understanding of who the audience is
Demonstrates consistent ability to truly understand the audience, and what they need to know next to connect the topic to revenue drivers
Strong understanding of internal linking strategy, and consistently identifies opportunities to link within pages
Consistent ability to write compelling metas and titles that balance keyword usage, click bait, and social proof
Coaches and strategizes with new writers
Track for talented senior writers that aren't great fits for editing
Acts as project SME for other writers
Solicits pitches from other writers about connecting their topic to audience & to revenue drivers
Helps editors run project meetings
Helps create project knowledge bases
Acts as project and industry SME
Embeds themselves into relevant communities
Builds and maintains client about document
Develops and maintains effective content research processes documents
Helps editors run meetings & collaborates to ensure editors identify and address positioning and messaging issues
Solicits pitches on topic, audience and connecting to the project revenue driver, coaches writers on messaging, positioning
High attention to detail leading to an error rate of .5 issues per article or less
Consistently meets editing deadlines of 5 first drafts & 5 revisions per day
Integrates company culture into training, mentoring and coaching
Consistently evaluating systems, processes, and culture, identifying areas of improvement, and rolling out iterative solutions
Understanding of every page of content, and future content calendar for each project they manage
Process docs owned by Senior Editor are consistently kept up to date as process changes
Weekly 1:1 with editors and bi-weekly 1:1 with writers
HR functions including hiring, terminations, and organizing team payments
Recruits, identifies, and builds the next generation of leaders within Content Distribution to hand off responsibilities to, enabling continued career growth
Effective tracking of project action items, owner, and due dates
QA senior editors for quality and optimizations standards
Strong functional competency in nearly all roles reporting to Project Manager
Strong understanding of ranking factors including site structure, internal linking, on-page optimizations.
Manages development contractors to implement website best practices
The team working for project managers demonstrate high levels of success in their roles
Consistent ability to overcome known and unknown obstacles
Manages and administrates CMS including Airtable, Zapier, Slack and Notion
Projects under management consistently meet traffic acquisition and growth goals