Some competencies are based on job-level and others are based on your role.
In general, the scope of impact and expected behaviors expands as job level increases.
Levels
Values & Culture Competencies
Values & Culture
Content Production
Content Quality
Content Relevance
Internal Linking
Content Operations
Content operations are the systems, processes, and documents that enable our team to publish hundreds of pages of high quality, naturally ranking pages of content per month.
Standard Operating Procedures
Project Management
Content Writing
Content Writers
Free of punctuation, grammar, syntax and spelling errors
Consistently meets deadlines of 2,500 words per day + revisions
Implements technical writing requirements into first drafts
Understanding of who the audience is
Senior Content Writers
Demonstrates consistent ability to truly understand the audience, and what they need to know next to connect the topic to revenue drivers
Strong understanding of internal linking strategy, and consistently identifies opportunities to link within pages
Consistent ability to write compelling metas and titles that balance keyword usage, click bait, and social proof
Coaches and strategizes with new writers
Content Strategists
Track for talented senior writers that aren't great fits for editing
Acts as project SME for other writers
Solicits pitches from other writers about connecting their topic to audience & to revenue drivers
Helps editors run project meetings
Helps create project knowledge bases
Acts as project and industry SME
Embeds themselves into relevant communities
Builds and maintains client about document
Develops and maintains effective content research processes documents
Helps editors run meetings & collaborates to ensure editors identify and address positioning and messaging issues
Solicits pitches on topic, audience and connecting to the project revenue driver, coaches writers on messaging, positioning
Editors
High attention to detail leading to an error rate of .5 issues per article or less
Consistently meets editing deadlines of 5 first drafts & 5 revisions per day
Senior Editors
Integrates company culture into training, mentoring and coaching
Consistently evaluating systems, processes, and culture, identifying areas of improvement, and rolling out iterative solutions
Understanding of every page of content, and future content calendar for each project they manage
Process docs owned by Senior Editor are consistently kept up to date as process changes
Weekly 1:1 with editors and bi-weekly 1:1 with writers
HR functions including hiring, terminations, and organizing team payments
Recruits, identifies, and builds the next generation of leaders within Content Distribution to hand off responsibilities to, enabling continued career growth
Project Managers
Effective tracking of project action items, owner, and due dates
QA senior editors for quality and optimizations standards
Strong functional competency in nearly all roles reporting to Project Manager
Strong understanding of ranking factors including site structure, internal linking, on-page optimizations.
Manages development contractors to implement website best practices
The team working for project managers demonstrate high levels of success in their roles
Consistent ability to overcome known and unknown obstacles
Manages and administrates CMS including Airtable, Zapier, Slack and Notion
Projects under management consistently meet traffic acquisition and growth goals