Promotions

Goals

    Identify, develop and retain Content Distribution's next generation of leaders
    Provide a transparent path for high performances to focus their energy


How to earn a promotion

Whenever possible, Content Distribution prefers to promote from within. Most people in senior roles joined our organization as writers. Here are our metrics since 2019.

Title
Title
Title
Role
Internal Promotions
External Hires
Editing Team
14
1
PM Team
2
1
Senior Managers
4
1

The best way to earn a promotion is to operate at a higher level than your title reflects. Learn more by evaluating yourself against Content Distribution's  Core Competencies⁠ .

 Olga V, VP of Marketing  @ SEMRUSH, 9 years after joining the company as a brand marketing manager.

We will evaluate the need for promotions every 12 months. We can accelerate this process if the need for a promotion arises before the 12-month deadline.

How to pursue more responsibility

    Check out our  Open Positions⁠ 
    Communicate interest in professional development while  Meeting 1:1 With Your Manager⁠ 
    Talk to your manager about where you are in Content Distribution's  Core Competencies⁠  and how to operate at the next level
    Read and re-read our  Values⁠ ,  Manager of One⁠ ,  Self Service First⁠ ,  Leadership⁠  documents, and self reflect on each point at least once a month
    The best way to earn a promotion is to operate at a higher level than your title reflects.
    Promotions are based on performance and company need

Roles we might prefer to hire externally for

Some roles we may prefer to hire externally for. Usually these roles will have a specific skill we don't believe we can internally develop to the level of competency we need today.

Examples: Web dev, analytics, technical SEO skills, recruiting


Situations we might lean towards hiring externally

Each time we promote a person, we must back-fill their role with someone else. If we are promoting someone from the editing team into another role, we actually have to backfill twice. We have to promote a writer to editor, and we have to hire a new writer, which means we have 3 important positions all in onboarding and training at the same time. We may opt to hire externally to reduce the number of people in onboarding and training from 3 to 1.